What young people see online about illicit vaping with Eleanor Bray

In this episode, Dr Annika Theodoulou speaks to Eleanor Bray, a research associate at the University of East Anglia, UK. The interview covers Eleanor’s research article covering a content analysis of illicit vape messaging in young people's information sources.

• Illicit vaping and why it is an important issue in the UK [01:08]
• The Tobacco and Vapes Bill in the UK [03:21]
• How social media platforms like TikTok influence people’s understanding of illicit vaping [04:04]
• What prompted Eleanor’s team to explore this topic [05:20]
• The methods used in the study [06:30]
• The use of a public and patient engagement representative [09:25]
• The challenges of using TikTok in research [10:41]
• The main differences between TikTok and official educational resources [12:11]
• What we can learn from TikTok [15:45]
• The take home messages [17:15]

About Annika Theodoulou: Annika is a Research Fellow at the National Centre for Education and Training on Addiction at Flinders University, South Australia. Her work focuses on health behaviours, including smoking cessation and weight management, with an emphasis on evidence synthesis. She completed a Doctor of Philosophy in Primary Health Care at the University of Oxford, where her research examined socioeconomic inequalities in smoking cessation behaviours and outcomes using quantitative and qualitative methods. Her doctoral research was funded by the Society for the Study of Addiction (SSA) and The Rotary Foundation. Annika is an Associate Editor of Nicotine & Tobacco Research and holds a Bachelor of Health Sciences and a Master of Clinical Science from the University of Adelaide.

About Eleanor Bray: Eleanor is a Research Associate at the University of East Anglia, working within the Addiction Research Group at Norwich Medical School and the School of Psychology. She has worked on a range of projects within the Addiction Research Group exploring vaping cessation, smoking cessation and use of illegal and novel nicotine products. Her research interests focus particularly on the relationship between social media and addiction, as well as the role of co-production in facilitating harm reduction among young people. Eleanor has presented her research at an international conference and recently published her first paper published in Addiction.

The authors declare no conflict of interest.

Original article: #NoIDVape: A content analysis of illicit vape messaging in young people's information sources https://doi.org/10.1111/add.70476

The opinions expressed in this podcast reflect the views of the host and interviewees and do not necessarily represent the opinions or official positions of the SSA or Addiction journal.

The SSA does not endorse or guarantee the accuracy of the information in external sources or links and accepts no responsibility or liability for any consequences arising from the use of such information.

Music by Jack Shakespeare.

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