Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever.

Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, "Wow, you must be confident in your ability." I'm like, absolutely.

I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your#70secondCEO.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(100)

Carl-Gould-#70secondCEO-Your Strength Is Your Blind Spot: Build a Stronger Business by Knowing Both

Understand your strengths & identify your weaknesses. It will build a stronger, healthier business. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment ever...

11 Sep 1min

Carl-Gould-#70secondCEO-Become the Expert They Can't Afford Not to Hire

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value w...

4 Sep 1min

Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities...

3 Sep 1min

Systems Slow the Pace—But Speed Up the Business

2 Sep 1min

Turn Customer Complaints Into Your Biggest Competitive Advantage

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints ar...

1 Sep 1min

Discover Your Business Personality: Muddy Fish or a Clean Fish?

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So...

31 Aug 1min

Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorabl...

27 Aug 1min