Episode 150 - The 2 Non-Negotiables for Hiring an Assistant Coach
Everyone wants to hire assistant coaches early. Most of the time, it's too early. In this episode, I share what went wrong in my first business, why I waited to add assistants at Fiv3 Racing, and the ...
14 Okt 24min
Episode 149 - The System That Ends Your Coaching Day by Lunch (Or Much Earlier)
October is a collision. Your athletes are racing their biggest A races. And it's SELLING season, when athletes are shopping for their next coach. So why is your plan writing still happening at 9 PM on...
7 Okt 23min
Episode 148 - Your Athletes Can Tell It's AI
I keep coming back to AI because you guys keep asking about it. This week, I'm breaking down exactly where it belongs in your content process, and where it doesn't. AI is a dial, not a switch. How muc...
30 Sep 16min
Episode 147 - Passion Doesn't Pay The Mortgage: Why I Built Dream to 6
You can't will your way into a full roster. In this episode, I break down why coaching skill alone was never going to be enough (for me or for you) and take you back to the exact moment Coach Michelle...
23 Sep 26min
Episode 146 - Score Your Business Out of 12: A Fun Quiz
It's peak selling season, and I'm making you grade yourself! Inspired by those old magazine quizzes, this episode walks through a self-audit across the four levers that actually grow a coaching busine...
16 Sep 35min
Episode 145 - The Race You Won't Sign Up For
You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll do it when I'm further along" keep coaches st...
14 Sep 19min
Episode 144 - The MONEY Episode
We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this week that stopped me in my tracks. "If you're ...
9 Sep 19min
Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry
16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and forth before I even finish my coffee. This ...
2 Sep 24min
