Episode 146 - Score Your Business Out of 12: A Fun Quiz
It's peak selling season, and I'm making you grade yourself! Inspired by those old magazine quizzes, this episode walks through a self-audit across the four levers that actually grow a coaching busine...
16 Sep 35min
Episode 145 - The Race You Won't Sign Up For
You sign up for a race with zero guarantees. So why won't you sign up for your business? In this episode, I break down why "I'm not good enough" and "I'll do it when I'm further along" keep coaches st...
14 Sep 19min
Episode 144 - The MONEY Episode
We've talked about worth. We've talked about pricing. Now it's time for the thing that actually sits underneath both of them: money. I heard a quote this week that stopped me in my tracks. "If you're ...
9 Sep 19min
Episode 143 - What's Changed and What's Coming in the Endurance Coaching Industry
16 years ago, I started coaching with an email, a PDF, and a lot of guesswork. Today, my athletes' workouts sync automatically and we're commenting back and forth before I even finish my coffee. This ...
2 Sep 24min
Episode 142 - The Most Important Part of Your Website
Selling season is almost here, and up to 70% of athletes look for a coach between September and February. That means most of your future athletes are about to start searching. Some of them already kno...
26 Aug 18min
Episode 140 - Athletes Are Already Shopping
Just got back from two weeks in Europe, fjords in Norway, a Greek village nowhere near the tourist islands, and one group call taught from happy hour in Athens. But that's not what this episode is abo...
19 Aug 23min
Episode 139 - How to Handle An Athlete DNF
It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the coach handles a DNF, not just the at...
17 Aug 18min
