11. Conclusion
This final episode of the series on the AFA Principles wraps up the key statements made in the discussion of what guides the company’s way of doing business.
11 Sep 202512min
10. The reasons why we do not participate in auctions
In this episode the owner and CEO discuss why the tool of (reverse) auctions in light of bids for a supply contract is not compatible with AFA’s strategy of creating value and enhancement of customers...
11 Sep 20256min
9. Growth without debt is a life insurance policy
The owner and the CEO of AFA discuss the strategy of long-term profitable growth without relying on external funds to protect the company’s pursue of the next game-changing technology.
11 Sep 20257min
8. Design … sells!
In this episode the value of design beyond aesthetics is discussed, displaying the social dimension in consumer behaviour as well as the role of AFA in creating value in a consumer-focused strategy.
11 Sep 20259min
7. Have the courage to say “no” but do not hesitate to say “yes”
Efficiencies in commercial agreements and even any negotiation process are created by a meeting of the minds. The owner of AFA and the CEO discuss how clarity in negotiation processes can help to focu...
11 Sep 20256min
6. Say what you do, do what you say
In order to create the next generation technologies, a unique culture is a prerequisite for AFA. In this episode the conversation focuses on expectation management as well as accountability as corners...
11 Sep 20255min
5. Our capital yields best returns when invested in ourselves
In this episode the owner and CEO discuss why this statement goes far beyond financials, being a foundation of living up to the strategy of creating next generation technologies. At the heart stand pe...
11 Sep 20255min
4. We are not inventors for hire
AFA pivoted from the business model of the past to a principle that is in line with the strategy of being a step ahead of the market. Learn in this episode why this changes the profile of risk-taking ...
11 Sep 20259min
