How to Market Your Brand During the 2nd Wave

How to Market Your Brand During the 2nd Wave

Here we are, Vancouver, in the 2nd wave. While most businesses are used to ramping up with seasonal promos and lots of consumer spending this time of year, everything is up in the air during a global pandemic. The first wave of the pandemic surprised everyone.

It feels like we just got back on our feet and here we are in the 2nd wave.

Normally around this time of year you would be deep into making and leveraging holiday marketing strategies and plans.

But how do you plan when you have zero control over what happens?

In today’s episode I have put together 6 tips that can help you and your business adapt to whatever this pandemic brings.

Here are the links to the online marketplaces I talk about in the podcast:

Farfetch (B2C) https://www.farfetch.com/ca/

ASOS (B2C) https://marketplace.asos.com/

JOOR (B2B) https://joor.com/

NuOrder (B2B) https://nu.nuorder.com/index.html

Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

Do you need help with your business strategy? I offer business consulting for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m currently taking new clients, use https://calendly.com/glynistao/book-a-call to book a call with me.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(77)

My 30-Year Journey in Fashion (Part 1)

My 30-Year Journey in Fashion (Part 1)

What does it really take to build a career that spans more than three decades in the fashion industry?In this special solo episode, I step out from behind the interviewer’s microphone and share my own...

14 Jul 26min

Finding Your True Colours and Building a Business Around Intentional Style

Finding Your True Colours and Building a Business Around Intentional Style

In this episode, Glynis sits down with Christina Florencio, Founder of REVIVAL Colour Analysis Studio. Christina shares how a passion for vintage and a growing awareness of the environmental impact of...

7 Jul 42min

Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco

Building Brands, Community, and Scaling Fashion Businesses with Adele Tetangco

In this episode, Glynis sits down with Adele Tetangco, entrepreneur, brand strategist, co-founder of Garmentory, and founder of Snack Size. Drawing on more than 20 years of experience in fashion, tech...

23 Jun 44min

The Most Common Questions Fashion Founders Ask Me Right Now

The Most Common Questions Fashion Founders Ask Me Right Now

Topics Covered: Fashion SEO, AI Visibility, ChatGPT Marketing, Ecommerce Growth Strategy, Apparel Brand Marketing, Shopify SEO, Fashion Brand Growth, Customer Acquisition, Online Visibility, Fashion E...

16 Jun 16min

How Fashion Brands Can Use Search Data to Make Better Product Decisions

How Fashion Brands Can Use Search Data to Make Better Product Decisions

Fashion product development has traditionally relied on creativity, intuition, and trend forecasting. But in today's fast-changing market, those factors alone are no longer enough.In this solo episode...

2 Jun 18min

Building a Jewelry Brand Without the “Perfect” Entrepreneur Story with Leah Yard

Building a Jewelry Brand Without the “Perfect” Entrepreneur Story with Leah Yard

Leah Yard shares her long journey to launching her jewelry brand. From growing up on an isolated lighthouse island to working entry-level jobs for years, Leah Yard has built a name for herself in the ...

19 Mai 39min

Why Good SEO is Now Good GEO

Why Good SEO is Now Good GEO

In this episode, Glynis Tao explains why most e-commerce brands are overspending on ads and social media while underinvesting in the SEO foundation that actually drives sustainable growth. Drawing on ...

12 Mai 22min

Why Your Customers Don’t Come Back (and the Hidden Revenue Leaks Killing Your Growth)

Why Your Customers Don’t Come Back (and the Hidden Revenue Leaks Killing Your Growth)

In this episode, Vance Morris, business consultant and former Disney leader, shares expert insights on how brands can improve customer retention, form emotional connections with their audience, and su...

5 Mai 38min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-skravla-gar
rss-pa-konto
pengepodden-2
utbytte
rss-orjasater
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
lederpodden
morgenkaffen-med-finansavisen
pengesnakk
rss-markedspuls-2
liberal-halvtime