#6043 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account

#6043 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account

Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their accounts. 🎯 Create expansion pipeline through value: Treat value delivery like prospecting: identify the executive outcome, deliver the proof, communicate it back, then earn the right to uncover what’s next. 🤝 Own the executive relationship: Partner with your CSM to keep execution on track while you stay above the weeds, connect the work to executive priorities, and turn customer success into expansion opportunities. 📈 Map whitespace with 7 expansion levers: Look for product attachment, scope expansion, and commercial changes, then activate them through new use cases, modernization, consolidation, and M&A or organizational change. You’re one step closer to President’s Club!: 📈 Master Sales Leadership with Mark: https://www.30mpc.com/course/leadership-course 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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Episoder(646)

#603 - How to Use Executive Assistants to Unlock Enterprise Deals | Laura McDonald

#603 - How to Use Executive Assistants to Unlock Enterprise Deals | Laura McDonald

Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assis...

27 Aug 41min

#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)

#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)

Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She share...

25 Aug 38min

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, ...

20 Aug 34min

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…

Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to bui...

18 Aug 36min

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales ...

13 Aug 34min

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelli...

11 Aug 58min

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo video...

6 Aug 33min

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