Driving Marketplace Innovation at Kingfisher

In this episode, David Gomez Cardona steps into the studio to discuss his global journey in e-commerce, logistics, and digital transformation. He highlights how Kingfisher—parent company of B&Q, Castorama, Brico Dépôt, and Screwfix, continues to strengthen its omnichannel approach. David describes the evolution of customer expectations, from ultra-rapid delivery for urgent DIY fixes to a longer lead time for major renovation projects. He also explores the business impact of marketplace growth, how it opens the door to new audiences, and why it now accounts for a large share of e-commerce sales within Kingfisher’s brands.

David’s energy comes from connecting technology and commerce to solve real-world problems, and he explains how the Group’s footprint across multiple European markets sets the stage for ongoing innovation. He believes retailers no longer dictate what customers should want. Instead, the customers shape retail’s future by demanding seamless experiences. If you’re aiming to deepen your understanding of marketplace trends, draw inspiration for omnichannel strategy, or spark fresh ideas about the fusion of physical and digital commerce, this conversation offers valuable insights.

Guest Bio:

David Gomez Cardona is Group Marketplace Director at Kingfisher. He began his career in logistics in the United States before moving into e-commerce, driven by a passion for the fast-paced world of digital retail. Over the years, he has helped leading retailers expand internationally, launch robust online marketplaces, and transform how people buy home improvement products. From France to Colombia to the UK, David has a rich background in global retail ecosystems, bridging technology, vendor collaboration, and customer-centric strategies.

Host Introduction:

Your host, Alex, brings a keen interest in the evolving landscape of retail, focusing on how technology and human ingenuity can create extraordinary shopping experiences. With a background in interviewing senior leaders who push boundaries, Alex draws on deep expertise to explore fresh ideas and emerging opportunities in the retail world.

Key Moments and Themes:

—David’s global career journey and why he pivoted from logistics to e-commerce.

—Kingfisher’s marketplace expansion in the UK, France, Spain, Portugal, and Poland.

—The role of speed and convenience, exemplified by Screwfix’s one-hour delivery service.

—How physical stores and online channels merge for better customer service, including click-and-collect and in-store returns.

—Adapting to a new paradigm where customers, not retailers, dictate product availability and delivery expectations.

If you enjoy this conversation, follow us on Spotify and subscribe on Apple Podcasts. Share this episode with colleagues who are curious about the future of marketplaces. Your reviews and feedback help us continue to bring forward-thinking voices in retail innovation.

Disclaimer (if needed):

The views and opinions expressed in this interview are those of the speakers. They do not necessarily reflect official policies or positions of Kingfisher or its affiliated brands. This discussion is for informational purposes only and should not be considered financial or legal advice.