How Retailers Can Win the Battle Against Returns with ReturnPro CEO Sender Shamiss

Returns are costing retailers nearly $900 billion annually—and the problem is accelerating.

In this episode, Sender Shamiss, CEO and co-founder of ReturnPro, joins The Retail Podcast to expose the operational chaos, financial impact, and future-facing solutions around retail returns.

We explore why returns are no longer a back-office issue—but a strategic lever that can drive or destroy margin. From brand protection and machine learning to reverse logistics and customer trust algorithms, Shamiss offers a blueprint for how retailers can take control of the returns crisis.

Key topics include:

• Why bracketing and e-commerce are fueling unsustainable return rates

• How forward-thinking brands are reducing return fraud

• What every retail exec should know about post-purchase operations

• The rise of trusted customer algorithms and “keep-it” logic

• Why returns policy now dictates customer loyalty

• The coming rise of the Chief Returns Officer

Key topics include:

• Why apparel and e-commerce are fueling a returns crisis

• How retailers can shift from defense to offense on returns

• The role of machine learning in solving returns complexity

• The hidden cost of return fraud—and how to fight back

• Why clear returns policies are now a key sales driver

• Visions of a future Chief Returns Officer

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Events mentioned:

• NRF 2025

• Manifest

• Shoptalk

• Reverse Logistics Association Conference

Retail, Returns Management, eCommerce, Reverse Logistics, Supply Chain, Retail Innovation, Customer Experience, Retail Operations, Sustainability, Fraud Prevention