The Home Is Retail’s New Storefront | Kaave Pour (SPACE10/IKEA)

Kaave Pour (ex‑SPACE10/IKEA) breaks down the home as retail’s #1 touchpoint: from layered home systems to utilities as technology (heat pumps, batteries, air/water quality), the Matter standard, robots, renting vs. owning, and how energy economics reshapes behaviour.

You’ll learn: The home stack:structure → furnishings → utilities → interfaces/data → services Why utilities are the next big tech platform for healthier, cheaper living How layers are blurring (IKEA energy, Airbnb building homes, etc.) Kitchen as battleground: in‑home touchpoints for grocery & CPG Europe lens: cost‑first renewables, off‑grid myths, renting, community Leadership: mission‑led recruiting; winding down SPACE10 without losing momentum CTA: If you lead retail, ecommerce or CX,

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Chapters below ↓

00:00 Intro & why Kaave returns

01:08 Inside IKEA/SPACE10: building an innovation culture

02:35 Pilots, new ventures & ‘home’ as the red thread

03:18 Ending SPACE10 & what’s next

05:16 Kaave’s 3 filters: impact, people, money

08:14 Why he’s fixated on the home

08:37 Hiring for mission: how to attract top talent

12:08 Closing SPACE10: lessons from the transition

14:40 The home’s expanding role in work, fulfilment & wellbeing

16:40 The home stack: structure → utilities → services → data

18:13 Layers blur: Airbnb, IKEA Energy & new players

19:49 The home becomes retail’s #1 touchpoint

24:29 Utilities as the next big tech (heat, water, air)

27:29 Energy shift: costs beat ideology

29:05 Unbundling food: cloud kitchens vs groceries

31:42 The next 5 years: renting, community, tech adoption

33:20 Matter, spatial/wearable computing & home robots

37:24 UBI: promise, risks & policy

40:30 Resilient jobs in utilities

41:16 Thanks & close