Inside the Playbook: Jermaine Dupri on What Makes a Superstar

Inside the Playbook: Jermaine Dupri on What Makes a Superstar

Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hype, charts, or streaming numbers.

JD breaks down how he identifies artists with real star potential, from Bow Wow’s hunger to Latto standing out early, and explains why making undeniable songs has always been the foundation of the music business.

He also reflects on how “Jump” changed his life, the role his father played as his manager, and why younger artists, managers, A&Rs, and music executives need to stay focused on the one thing that still moves everything forward: the song.

This clip is a lesson in instinct, artist development, and what it really takes to build a lasting career in music.

Simply put, a conversation like this doesn't come cheap.


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Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Episoder(395)

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Inside the Playbook: Gustavo Lopez on Why Corporate America Still Playing Catch-Up With Latin Music

Latin music is selling out stadiums and reaching audiences around the world. So why is corporate America still struggling to recognize its full potential?In this conversation on The Manager’s Playbook...

3 Nov 12min

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-...

1 Nov 1h 44min

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Inside the Playbook: Edgar Cutino on How Vine Created the Modern Creator Economy

Before influencer marketing became a billion-dollar industry, Edgar Cutino was already building a business around viral creators.In this clip from The Manager's Playbook, Mauricio Ruiz sits down with ...

31 Okt 22min

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise

How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino...

29 Okt 23min

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Inside the Playbook: Edgar Cutino on Why Your Manager Should Be 'Difficult'

Are record labels holding artists back from success?In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, for an unfiltered conversation about music i...

27 Okt 18min

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it r...

25 Okt 1h 47min

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

Inside the Playbook: Alex Lunt on Why Country Artists Have a Better Path to Success

What makes country music one of the strongest genres for developing artists and building long-term careers?In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of ...

24 Okt 10min

Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists

Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists

How do you know which content will actually help break a song before spending money on it?In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management...

22 Okt 8min

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