Ecommerce Playbook: Numbers, Struggles & Growth2 Sep

What a Profit Engineer Does Every Day at CTC

Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure apparel brand, to break down exactly what the Profit Engineer role looks like day to day.

From daily contribution margin targets inside Statlas to the 4 levers that actually move paid media performance, this is an inside look at how CTC drives predictable, profitable growth across 7-figure and 8-figure ecommerce brands.

Topics covered:

What a Profit Engineer does every morning (and why contribution margin comes first)
The 3 forecasting models inside Statlas: Spending Power, Retention, and Event Effect
How to diagnose a volume problem vs. an efficiency problem
The 4 levers of paid media: Creative, Offers, CRO, and Marketing Moments
How Statlas Jams work and why collective knowledge across 170+ brands matters
Base plans vs. stretch goals and how to beat the model
What separates CTC from agencies that promise big and deliver small

CTC stat: $3B in GMV managed, within 3% of forecast target, 40%+ contribution margin growth, 30%+ revenue growth (2025).

Show Notes:

Q4 waits for no one. AppLovin is offering $5K ad credit when you spend $5K. Go to https://applovin.com/en/ad-experience?referralCode=CTC to set up your first campaign
Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

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