What if helping the environment isn't advantageous for my business?

What if helping the environment isn’t profitable for my business? 24 Jan 2020 --- Andrew Winston answers tough business questions about the climate crisis. See all eight questions on our playlist here: https://www.youtube.com/playlist?list=PLzAU8TPKsJuYj9HwKPXjbgBPWqUFRtDIZ Big shifts need to happen in business so the world can avoid the most catastrophic effects of climate change. But it can be difficult to know what your role is in this process–and you may even wonder whether you can make a difference at all. Does what you do as an entry-level employee or a small business owner really matter? Can we get where the science tells us we need to be within capitalism? And is it worth being optimistic when the planet seems doomed? Andrew Winston, the author of the Big Idea article “Leading a New Era of Climate Action,” https://hbr.org/cover-story/2020/01/leading-a-new-era-of-climate-action, can help. HBR approached him with some questions and concerns people may have about climate action –and some questions we had ourselves. --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices