The InEVitable28 Sep 2023

The future of Software Defined Vehicles (SDVs) with Ford’s Doug Field

MotorTrend's Ed Loh & Jonny Lieberman chat with Ford Motor Company's Chief Advanced Product Development & Technology Officer - Doug Field! The guys discuss Software Defined Vehicles (SDVs), how software is redefining the automotive industry, and the roadmap to full autonomy! 0:37 - Who is Doug Field? 5:39 - What is a Software Defined Vehicle (SDV)? 10:49 - What's the advantage of SDVs? 15:12 - What many car companies are going to miss about SDVs. 18:23 - SDVs in application, "A platform for creativity". 22:28 - Over-the-Air updates. 25:09 - How software is redefining automotive manufacturing. 29:18 - What is the defining characteristic of SDVs? 32:01 - Roadmap to full autonomy. 36:52 - What can be learned from the Outside Lands autonomous vehicle fiasco. 40:20 - The biggest hurdle toward full autonomy, "I believe it's harder than putting a person on the moon." 42:09 - "The software revolution is bigger than the propulsion evolution." 45:22 - Ford's SDV subscription services - where's the line? 54:52 - Role of Peter Stern, President of Ford Integrated Services. 58:41 - The importance of the automakers recruiting new talent from tech. 01:03:03 - What will my Ford be capable of 15 years from now? 01:06:58 - Adoption of the NACS (North American Charging Standard). 01:09:45 - Doug's car collection. 01:13:27 - Biggest cultural shift returning to the automotive industry. 01:18:02 - Building the right software engineering teams. 01:21:22 - Final thoughts. 01:24:18 - EV racing! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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