Sweat Equity15 Nov 2023

003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves

51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(124)

If You Don't Understand Luxury, You Don't Understand Business

What does it actually take to win luxury clients?Chris Howell, CEO of SPX Gym Design, has designed gyms for some of the wealthiest hotels in the world. In this episode, he breaks down the art of world...

23 Jul 55min

Watch Me Build a $100M Brand Right In Front of Your Eyes

There's never been a better time to build an e-commerce brand.Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode, he shares the exact playbook h...

16 Jul 39min

How to Build a $200M App Without Showing your Face w/ Chris Josephs

What if you could build a $100M business through content without ever showing your face? Chris Josephs, co-founder of Autopilot, did exactly that. He breaks down how the viral Pelosi Stock Tracker wen...

10 Jul 53min

The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan

The music industry has changed, but the artists who get it are winning.Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music — from curated playlists an...

2 Jul 55min

Why Founder Led Brands are Breaking Ecommerce w/ Devon Levesque

How do you build a successful business? By playing to your strengths and knowing your weaknesses.Devon Levesque and Albert Matheny break down the exact decisions, mistakes and strategies behind buildi...

24 Jun 1h 26min

$100M of Brand Partnership Advice in 38 Minutes w/ Ryan Chen

Breaking into an established category can be hard.Ryan Chen breaks down how he and his partner built Neuro from the ground up, secured a partnership with Mr. Beast, and carved out a unique position in...

18 Jun 38min

The $1.2B Funnel Strategy Every Brand Should Steal in 2026

Want to achieve $100M in annual revenue with your brand? Grüns, IM8, Mars Men & Create Wellness have done it in under 3 years, and they all follow the same playbook. In this episode, Brian breaks down...

8 Jun 18min

The $2 Billion Copywriting Secret Behind The Most Successful Ad Ever w/ Sam Parr

A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. Fro...

28 Mai 55min