Sweat Equity5 Mar 2024

018 - From Barback to CEO: Alex's Unbelievable Marketing Career EXPLAINED.

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

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WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

CHAPTERS:

00:00:00 - Intro & Sweat Equity Merch Giveaway

00:04:50 - From College Athlete to Agency Owner.

00:09:32 - Alex's First Agency: SocialFirst.

00:16:47 - The Hustle, and My First Million.

00:21:52 - 50 threads in 50 days on Twitter.

00:27:30 - Becoming CMO of Kollective.

00:32:27 - The Origins of Marketing Examined

00:37:50 - Should you start a newsletter in 2024?

00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

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