Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Developing Brands People Love

Jimmy Fallon and Bozoma Saint John on Building Brands People Love 21 Oct 2025 --- The media environment moves fast, and it takes ever more creativity and authenticity to cut through the noise and build a brand. No one knows this better than Jimmy Fallon and Bozoma Saint John, who bring their decades’ of experience in entertainment and marketing to the new reality competition show On Brand. In this episode of HBR IdeaCast, the late night host and former Netflix CMO share what’s worked for them when it comes to honing their personal brands, inspiring creative teams while still expressing strong opinions, fostering collaborative environments, and telling stories that capture consumers’ attention and imagination. #marketing #OnBrand #BozomaSaintJohn #JimmyFallon Books, tools, and more: store.hbr.org Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #YourCareer #Career #Job #Work #Business #Harvard #HarvardBusinessSchool Copyright © 2025 Harvard Business School Publishing. All rights reserved. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(500)

How to Excel at Small Talk, and Even Enjoy It

How to Excel at Small Talk, and Even Enjoy It

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Finance: What Managers Have to Know

Finance: What Managers Have to Know

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Use Strategic Thinking to Shape the Life You Want

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Use Strategic Thinking to Create the Life You Want 4 Jan 2024 --- Seven questions can clarify what really matters to you and help you build your own life strategy, according to BCG’s Rainer Strack....

11 Sep 14min

The Landscape for Global Business

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The Outlook for Global Business 1 Jul 2020 --- When will we see economic recovery? This video was recorded live on June 30, 2020. IMF head Kristalina Georgieva discusses the outlook for global bu...

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The Art of Persuasion Hasn’t Changed in 2,000 Years

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The Art of Persuasion Hasn’t Changed in 2,000 Years 9 Mar 2022 --- To successfully sell your next idea, try using these five rhetorical devices that Aristotle identified in your next speech or pres...

11 Sep 5min

Easy Networking Tips for the Networking Haters

Easy Networking Tips for the Networking Haters

Easy Networking Tips for the Networking Haters 4 Jan 2023 --- Networking doesn’t have to be scary or hard. 00:00 Networking can feel frightening and embarrassing. But it doesn't have to. 00:30 Tip...

11 Sep 4min

Amazon CEO Andy Jassy on Nimbleness, AI Strategy, and the Shifting Role of Managers

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Amazon CEO Andy Jassy on Agility, AI Strategy, and the Changing Role of Managers 6 May 2025 --- A conversation with the head of Amazon on their competitive advantage in an age of uncertainty. From ...

11 Sep 36min

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