The Messy Reality of Go-To-Market

The Messy Reality of Go-To-Market

What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.

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Episoder(41)

Because Someone Said So

Because Someone Said So

Kim Scribner and Gary Lancina return from a late-summer break to tackle a phrase that grates on both of them: "we're doing this because [so-and-so] said so." Is blind compliance ever the right move, o...

15 Sep 35min

TFL SHORTS: Innovators

TFL SHORTS: Innovators

In this revealing short conversation, Gary Lancina and Kim Scribner dive into the subtle differences between leaders who build, innovate, and galvanize. They explore how understanding your innate stre...

8 Sep 11min

What Makes Great Teams

What Makes Great Teams

What separates a team you tolerate from one you'd follow into a snowstorm (literally)? Host Kim Scribner reunites with four former colleagues — Scott Bane, Lindsay Smith, Nate Carney, and Riley Nevil ...

1 Sep 32min

TFL SHORTS: Operational Debt

TFL SHORTS: Operational Debt

Kim Scribner sits down with Sarah Smith, Chief Innovation Officer of Iconoclast Innovations, to talk about operational debt — the lesser-known cousin of tech debt. They dig into why onboarding often f...

25 Aug 13min

L&D in Healthcare

L&D in Healthcare

The U.S. is short hundreds of thousands of electricians, millions of medical assistants, and countless other skilled workers — and the barriers keeping people out of these careers are often language, ...

18 Aug 32min

TFL SHORTS: Radical Candor

TFL SHORTS: Radical Candor

Radical candor only works when the room can hold the truth. Kim Scribner and guest Aniela Larson unpack how to give direct feedback in workplaces where psychological safety is thin and hierarchy is he...

11 Aug 15min

The Leadership Mirror

The Leadership Mirror

What if the secret to better leadership is a mirror, not a manual? This week, Kim Scribner and Gary Lancina sit down with Julie McManus, author of The Leadership Mirror, to unpack how introspection is...

4 Aug 43min

TFL SHORTS: Trust

TFL SHORTS: Trust

Imagine a workplace where politics fade away, accountability is mutual, and team members operate as a cohesive unit committed to shared goals. That’s the power of trust in action. Drawing from militar...

28 Jul 13min

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