The 30-Day Owner Absence Test: What Breaks First in Your Aesthetic Practice?
In this episode, host Anji joins Melissa Delfino to expose the hidden owner dependency that keeps many successful aesthetic practices from becoming truly scalable. Melissa explains why a busy, profita...
3 Sep 23min
Smart Capital Spending: How to Know If Your Practice Can Afford the Next Device
In this episode, host Don sits down with Danielle Hayden, CEO of Kickstart Accounting, to address a costly problem in aesthetic practices: buying equipment based on enthusiasm or a sales promise inste...
27 Aug 36min
Permanent Reduction Isn't the Finish Line: How Top Aesthetic Practices Can Capture the Patients Laser Leaves Behind
In this episode, host Don Adeesha sits down with Alana Zurek, founder and CEO of Beverly Hills Hairfree and CEO of Electrology Tech, to expose the patient gap laser-only med spas don't see coming. Ala...
20 Aug 31min
The Operator Trap: Why Your Practice Can't Survive Without You and How to Fix It.
In this episode, host Manjali Kulathunga joins Mike de Jong to expose the operator trap, the profitable but unsellable reality that forms when an aesthetic practice cannot function without its founder...
12 Aug 28min
Fully Booked on $0 in Ads. Here's What She Built Instead.
In this episode, host Don sits down with Dr. Sinehan Bayrak, a board-certified facial plastic surgeon who filled her Philadelphia practice in under two years without spending a dollar on paid advertis...
6 Aug 49min
Why Aesthetic Patients Don't Move Forward: Finding the Hidden Breaks in Your Patient Journey
In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end wit...
30 Jul 42min
Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It
In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first ...
23 Jul 22min
