Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continued growth in the luxury gym chain's core high-end model
Athletic Brewing adds NFL quarterbacks Drake Maye and Dak Prescott as athlete-owners, deepening its hold on the non-alcoholic beer market
Stanford, MIT, and University of Chicago study finds SNAP soda restrictions cut sugary drink purchases 12%, giving policymakers new evidence restrictions work

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

Episoder(496)

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal re...

9 Sep 2min

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance ...

8 Sep 38min

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake do...

4 Sep 2min

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling...

3 Sep 2min

Dyson Targets Oral Care, ATLAS Maps the Brain, Scan.com Raises $220M

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Scan.com raises $220M to expand its medical imaging network, connecting patients and provid...

2 Sep 2min

Nike Sponsors Sororities, UK Gyms Expand, Healf Lands New Capital

September 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nike sponsors sorority rush events at six schools including South Carolina and Texas, forma...

1 Sep 2min

354. Lorne Lucree, Founder & CEO of Wizard Wellness

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness. Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus micr...

31 Aug 33min