Hello $Firstname AI Edition, Conclusion and Epilogue - when the customer sends an agent...
In the chapters leading up to this point, we've explored how to create meaningful, personalised experiences across channels, campaigns, and touchpoints. We've talked about data, content, and the orche...
24 Sep 10min
Hello $Firstname AI Edition, Chapter 22: Achieving Organisational Maturity for Personalisation
In Chapter 22 of Hello $Firstname, Arild Horsberg reads ‘Achieving Organisational Maturity for Personalisation’. Arild Horsberg is general manager of Forte Optimize in Oslo, Norway. In this chapter, h...
23 Sep 9min
Hello $Firstname AI Edition, Chapter 21: Governance and Processes
In Chapter 21 of Hello $Firstname, Yogita Wadhwa reads ‘Governance and Processes’. Yogita Wadhwa works in what she calls the messy middle, where strategy, technology, data, and execution have to come ...
23 Sep 38min
Hello $Firstname AI Edition, Chapter 20: Marketing Technology
In Chapter 20 of Hello $Firstname, Matthew Niederberger reads ‘Marketing Technology’. Matthew Niederberger is a fractional head of martech at Martech Therapy, which mostly means he gets called in when...
23 Sep 28min
Hello $Firstname AI Edition, Chapter 19: People and Skills for Personalisation
In Chapter 19 of Hello $Firstname, Michel Stevens reads ‘People and Skills for Personalisation’. Michel Stevens is course director at CXM Academy and has spent his professional life on exactly what th...
23 Sep 33min
Hello $Firstname AI Edition, Chapter 18: Models of Organisational Maturity in Personalisation
In Chapter 18 of Hello $Firstname, Fiona Ngaruro reads ‘Models of Organisational Maturity in Personalisation’. Fiona Ngaruro is a digital growth and marketing technology strategist based in Nairobi, K...
23 Sep 19min
Hello $Firstname AI Edition, Chapter 17: Conversion Rate Optimisation and Personalisation
In Chapter 17 of Hello $Firstname, Steen Rasmussen reads ‘Conversion Rate Optimisation and Personalisation’. Steen Rasmussen is co-founder of Brand Leadership Community and IIH Nordic, as well as an i...
23 Jul 14min
