Podcasting 🔜 NYC, Magellan AI's Q2 Podcast Measurement Benchmarks, & More

Today in the business of podcasting:

Podcasts Take Over New York — Podcast Week NYC kicks off with three back-to-back events: the Sounds Profitable Business Summit today and tomorrow, the 2026 IAB Podcast Upfront on Wednesday, and Podcast Movement closing out Thursday and Friday. Tom Webster has teased a keynote built on The Podcast Landscape 2026 data he expects to spark real industry debate.
Magellan AI's Q2 2026 Podcast Measurement Benchmark Report — New benchmarks show roughly 41% of podcast ad site visits land within seven days and 76% within 30, so reading a campaign too early can undercount results by more than half. Host-read ads posted a 3.22% median response rate against 2.09% for produced spots, and video shows outpaced audio-only.
Zero Seconds by Adam McNeal — ADOPTER Media's Adam McNeal argues for demanding YouTube "Engaged View" reporting in ad contracts, after founder Glenn Rubenstein warned the platform's new view metric can nearly double public counts without more real engagement. Any network holding its CPM flat on inflated views effectively hands itself a raise buyers can only counter up front.
Substack Adds a Dedicated Podcast Tab — Substack rolled out a dedicated podcast tab in its app to help creators reach current listeners and get found by new ones, noting podcasters collectively earn over $200 million on the platform. It is a notable carve-out for podcasting's brand from a company that once folded blogs into simply being "a Substack."

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