Gen Z Throws Wellness Darties, [solidcore] Launches Heated Strength, Wizard Wellness Adds Funding

Gen Z Throws Wellness Darties, [solidcore] Launches Heated Strength, Wizard Wellness Adds Funding

September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first
  • [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028
  • NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socialize

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Episoder(499)

356. Danny Yeung, CEO of IM8

356. Danny Yeung, CEO of IM8

Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap wi...

14 Sep 40min

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, usin...

11 Sep 3min

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

Equinox Targets New Capital, Athletic Brewing Adds NFL Stars, SNAP Cuts Soda

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continue...

10 Sep 3min

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal re...

9 Sep 2min

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

355. Oskar Holmblad and Emil Sjölander, Co-Founders of Nomio

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance ...

8 Sep 38min

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

Oura Files S-1, Barilla Buys GOODLES, Equinox Refinances

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake do...

4 Sep 2min

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

Oura Expands Menopause Care, OpenAI Integrates With Epic, Medici Raises $250M

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling...

3 Sep 2min

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