Scaling Paid Media in the AI Era: Strategy, Optimisation & Market Expansion
Paid media is changing quickly. With AI in paid media reshaping how campaigns are created, analysed, and optimised, advertisers have more opportunities than ever but also more questions around how to ...
9 Sep 38min
AI Affiliate Fraud and the New Era of Partner Vetting
AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud. In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down w...
2 Sep 32min
How Teams Can Scale Affiliate Programs Smarter and Faster with AI
How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how...
22 Jul 39min
How AI Localisation is Reshaping Affiliate Growth in the AEO Era
Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually mak...
8 Jul 37min
Why Media Buying and AI Help Affiliate Programs Diversify and Thrive
What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director ...
1 Jul 40min
How AI is Democratising and Personalising Affiliate Program Management
How AI is Democratising and Personalising Affiliate Program Management What actually happens when AI moves from buzzword to something you can use inside an affiliate program every single day? Today,...
24 Jun 36min
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with J...
17 Jun 33min
