#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

David's Bridal was built around one thing for 75 years: the dress. In this AI Transformations episode, Elina Vilk (President & Chief Business Officer) and Mike Ball (Head of Product) join Mike Kaput to explain how the company is reinventing itself around the whole wedding journey, the "aisle to algorithm" strategy.

We get into Pearl Planner, the free AI wedding-planning companion now used by hundreds of thousands of couples with no marketing spend; Pearl Connect, the new vendor-side platform built on Google Cloud; the vision quiz and dynamic budgeting that make it work; and how David's own teams are adopting AI internally. Presented by Gemini Enterprise.

Part of the AI Transformations series, presented by Google Cloud.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:05:01 — How the AI transformation at David's Bridal began

00:06:36 — The early phases and turning points

00:10:53 — Inside Pearl Planner, the customer-facing assistant

00:13:59 — Using AI for timelines, budget, and vendors

00:19:24 — The models, tools, and platforms behind it

00:21:00 — Pearl Connect and the Google Cloud stack

00:25:46 — Early results from Pearl Planner and Pearl Connect

00:27:32 — How internal teams at David's Bridal use AI

00:33:29 — What's next for David's Bridal

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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