#194 - Features Are Back: How B2B Messaging Is Changing for Sceptical Buyers with Adam Frank, VP Marketing at Rootly
A billboard in New York reads “Business software that doesn’t suck.” It’s bold and memorable, and according to Adam Frank, it’s exactly the kind of message that makes a sceptical buyer more sceptical,...
26 Okt 20min
#193 - Efficiency Over Headcount: Why Smaller Marketing Teams Win with Colin Piper, CMO at BuildOps
For years, a marketing team's value was measured by their headcount and their budget. That equation is breaking down. As AI moves from writing assistant to agentic orchestrator, the companies pulling ...
5 Okt 27min
#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion
"How to not get electrocuted" is the advice Nikola Tesla once gave newspapers , back when electricity first reached London and New York and headlines warned it would kill you in the street. A century ...
1 Sep 37min
#190 - Rethinking B2B Content for a New Buyer Journey with Elizabeth Maxson, CMO at Contentful
Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer ...
10 Aug 31min
#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach
What if the biggest risk in marketing isn't failing, it's being too afraid to? In this episode of the FINITE Podcast, Jodi Norris sits down with Amanda Cole, CMO at Bloomreach, to unpack why building ...
20 Jul 28min
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity
As B2B technology companies scale, size often comes at the cost of agility. Processes calcify, buying cycles stretch, and marketing teams end up running up and down the stairs faster instead of buildi...
29 Jun 37min
Mini-episode: Big News at Finite!
We’ve got big news! Over the past six years we’ve convened inspiring conversations with some of the most exciting names and brands in B2B tech. From interviews and meetups to full-day conferences, th...
25 Jun 4min
