467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

467: Accelerate Your Marketing Efficiency with Manuel Mueller of Emma

Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth. Listen to Nathan and Manuel discuss: Starting his first mattress company at 19 years old Finding product market fit by doing customer service Standing out in the competitive DTC mattress boom Approaching product development research as a startup Why you shouldn’t raise money to raise money Advice on entering a new national market Marketing attribution hacks for small businesses How your mindset can overcome your competition And much more DTC marketing advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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625: From $70M in Debt to $1B Amazon Deal in 45 Days | Jamie Siminoff

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One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels ...

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618: (Solo) What 5 World-Class Founders Taught Me This Year

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Every year I sit down with some of the world’s most fascinating founders — but this year’s interviews hit me harder than most. Reinvention, resilience, copycats, failure, loneliness after exits, scrap...

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