Overstimulated Attendees and Anticipatory Event Design (with Yush Sztalkoper, CMP) | Ep. 15

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

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MASSIVE thank you to our Sponsor, Cvent!!

Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

Check out more at cvent.com/Jay

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🔗 Links / Resources Mentioned

• Guest LinkedIn: https://www.linkedin.com/in/yushsztalkoper/
• Company Website: www.neurosparkplus.com
• Capacity Reflection™: www.neurosparkplus.com/capacity-reflection
• Cvent: cvent.com/jay
• Eventastic: eventastic.com
• Know Your Audience (design lens for events): https://www.neurosparkplus.com/knowyouraudience

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Events are traditionally designed around content delivery and expected outcomes. But what happens to the actual human experience when attendees arrive stressed, overstimulated, and carrying the weight of their daily lives?

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Host Kristin Nagle tackles this exact disconnect with Yush Sztalkoper, CMP. Yush explains why attendees never arrive at an event as a blank slate.

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Listeners will hear how to shift their planning focus upstream. Yush details the high demands events place on nervous systems, from constant social interaction to context switching. By understanding the formula of demand plus capacity, event professionals can build gatherings that actually fit their audience.

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👤 Guest Bio

Yush Sztalkoper, CMP, spent 20 years directing global corporate events for Fortune 500 organizations. She recently left that career to found NeuroSpark+. Through Human Capacity Design™, Yush helps organizations recognize the invisible conditions that affect how people show up. She builds frameworks and tools, like Capacity Reflection™, that allow planners to see attendee strain clearly before making event decisions.

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✅ The Event Question

Kristin Nagle asks: "Events are often designed for content and outcomes. What gets missed about how people actually experience them?"

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📌 What You'll Learn

• Assess what attendees carry with them before they even step foot in the venue.
• Recognize the hidden demands of your event, including energy requirements, social interaction, and context switching.
• Design upstream by mapping the pressure your environment places on human capacity.
• Apply the core equation of event success: Demand plus capacity equals fit.
• Provide quiet spaces and built-in pacing so attendees can regulate their nervous systems.

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🎭 The Ridiculous Question

Kristin asks: "Would you rather give up your favorite app or your favorite snack?"

Yush chooses to give up her favorite snack. She prefers keeping apps that enhance her life, specifically her own free tool, Capacity Reflection™, which helps users see their environmental demands and capacity levels.