99% Invisible11 Jul 2023

Chick Tracts

In the 1980s, the little Christian comic books known as Chick Tracts were EVERYWHERE. You’d find them in movie theaters and bus station bathrooms, on subways, and all over shopping malls. People would slip them inside VHS rentals or library books.

Many Chick Tracts are black and white Christian horror stories that pull from a huge cast of characters: witches, bikers, Hindus, rock and rollers, Catholics, queer people, truckers, Masons and trick-or-treaters. And at some point in the tract, the protagonist often has to make a choice: either accept Jesus as their savior, or get tossed like cordwood into a Lake Of Fire.

Chick Tracts have left a really complicated legacy. Collectors are mesmerized by their edginess and kitsch. The Smithsonian regards Chick Tracts as American religious artifacts, and keeps a bunch of them in its vaults. At the same time, many of these comics are filled with some ugly and dangerous messages, including homophobia and Islamophobia. So the same tracts that have been hoarded and preserved have ALSO been boycotted and banned, and condemned as hate speech.

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