The Charitable Impulse
Analysis27 Jun 2016

The Charitable Impulse

Charity is big business. In the UK, over £9 billion is donated to charitable institutions each year. But fundraising can also be controversial as recent news stories about expensive electricity tariffs, elderly donors receiving incessant requests for donations and the tactics of some "chuggers" have confirmed.

So studies in experimental psychology that reveal which approaches persuade people to be more generous are timely and could offer charities a neat way to raise more money. David Edmonds explores the results of this research - including findings published for the first time. He asks if, by adopting techniques already used by the marketing and advertising industries, charities could transform their fortunes - but at what cost?

Producer Simon Coates.

Episoder(389)

Are we heading for a mass extinction?

Are we heading for a mass extinction?

Will human actions result in the demise of huge numbers of other species - in a mass die-off, comparable to the end of the era of the dinosaurs? Neal Razzell assesses the evidence that species are dyi...

18 Mar 201928min

Will humans survive the century?

Will humans survive the century?

What is the chance of the human race surviving the 21st century? There are many dangers – climate change for example, or nuclear war, or a pandemic, or planet Earth being hit by a giant asteroid. Ar...

11 Mar 201928min

Deliberative Democracy

Deliberative Democracy

Is there a better way to heal political divides - through panels of ordinary citizens? Sonia Sodha asks if the idea of citizens' assemblies, which have been used around the world to come up with solut...

4 Mar 201929min

Irish Questions

Irish Questions

Voters and politicians in Britain claim to be perplexed that economic and political relations between the UK and the Republic of Ireland seem to be decisive in determining the course of Brexit. They s...

25 Feb 201928min

Fair Exchange?

Fair Exchange?

Does a falling currency help or harm the economy? It's an urgent question for the UK, as the pound fell sharply in value against other major currencies after the referendum on Britain’s membership of ...

18 Feb 201929min

Conspiracy Politics

Conspiracy Politics

Are we living in a ‘golden age’ of political conspiracy theories and what does belief in them tell us about voters and politicians? James Tilley, a professor of politics at the University of Oxford, t...

11 Feb 201928min

Do children of married parents do better?

Do children of married parents do better?

Does being born to non-married parents affect a child's prospects? It is a question that is notoriously hard to answer. BBC Education Editor Branwen Jeffreys investigates research from Princeton's la...

4 Feb 201928min

The War for Normal

The War for Normal

We live in a world where everyone is trying to manipulate everyone else, where social media has opened up the floodgates for a mayhem of influence. And the one thing all the new propagandists have in ...

28 Jan 201928min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
lydartikler-fra-aftenposten
popradet
stopp-verden
fotballpodden-2
dine-penger-pengeradet
det-store-bildet
rss-gukild-johaug
i-retten
nokon-ma-ga
hanna-de-heldige
e24-podden
rss-ness
aftenbla-bla
rss-dannet-uten-piano
frokostshowet-pa-p5
grasoner-den-nye-kalde-krigen