Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year. But this episode is about far more than a product. It's about leaving a job you loved, the loneliness that comes with going it alone, trusting your gut, and what Layla's 'champagne pop' moment actually is. Recorded on the Gold Coast the day before Date Night: which Layla was the catalyst for: this conversation covers the real story behind Dr. Diamond, in this episode we discuss: Leaving a job she loved (Head of People and Culture at HiSmile): and why she thinks it's actually harder to leave something you hate How Dr. Diamond launched with no email list, no launch strategy, and no one knowing Layla was behind the brand: until one TikTok changed everything The Hailey Bieber moment: walking into a restaurant, handing over a pen, and quitting her job four days later Fashion Week on a Jetstar budget: the unplanned street activation that ended up in 'best brand moments at Fashion Week' roundups The influencer event Layla spent months planning and cancelled three months out: and the family BBQ she did instead Hiring: three red flags, three green flags (including why nerves are a green flag) Why the best business decision Layla ever made was the man she married The champagne pop moment that had nothing to do with sales Her next six months ahead, with the whole business in her carry-on: LA, the Amazon, Greece, Egypt and Kenya! If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Layla Morris on IG: https://www.instagram.com/layla_georgia/ Dr Diamond on IG: https://www.instagram.com/drdiamonnd/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby