The Speaker Lab Podcast29 Mar 2016

Why Speakers Need To Be Good Copywriters (And How To Become Better) with Ray Edwards

What’s the link between copywriting and public speaking? On today's episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.

Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.

However he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.

Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

The three different types of speakers, according to Ray.
What is price anchoring and how can you use it?
The seven keys to more powerful copywriting.
What is the "so what" test?
How to approach selling as a shepherd, not a wolf.
What is P.A.S.T.O.R and how can you use it to help you?
The importance of representing the client well.
How to get a great testimonial from a employer.
And much, much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(650)

How to Make Decisions That Stick with Julian V. Taylor

"I made a decision in my head, I'm going to America. I'm going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision was massive....

1 Okt 40min

The 85% of Your Speaking Business Nobody Talks About

"The famine is not caused by the famine. The famine is caused by what you did not do during the feast." Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin pulls up a chair for another...

22 Sep 28min

Why Charging More Actually Gets You Booked More

"Undercharging is not humility. It is a positioning problem and oftentimes a confidence problem. And that confidence problem is wearing a humble costume." Welcome back to The Speaker Lab Podcast! In t...

15 Sep 32min

How to Build the Speaking Business You Actually Want with Carlos Hidalgo

"And I realized I had bought into someone else's definition of what success looked like and even career path. And I find that so many people do that. And so we're living a life that someone else desig...

8 Sep 33min

How to Get Booked When You Don't Have a Track Record with Bill Englehaupt

“Constancy of purpose says we're in, we're locked, we're going until we get to a point where we have sufficient data or an understanding of what we're doing that we need to make a change.”Welcome back...

1 Sep 33min

Finding the Audience That Actually Needs Your Message with Robin Blair

“You can't get through it if it's not real.”Welcome back to The Speaker Lab Podcast! In this alumni speaker connection episode, Dan sits down with Robin Blair — an ordained minister, award-winning spe...

25 Aug 25min

The No's Don't Get a Vote with Marcus Dove

"And so I'm sending out the emails, I'm doing the work, I'm following the process, and I'm not really getting any responses. And so by the end of the day, I'm like, well, am I doing this right? Or, yo...

18 Aug 28min

You Don't Need a Superpower, You Need a System with Amy LaBelle

"You do not need a superpower. You simply need a system that gets you one step at a time, one day at a time, toward your goal." Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight fe...

6 Aug 38min