The Speaker Lab Podcast30 Mar 2020

How Event Planners Are Responding to the Coronavirus With Josh McGhee

Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.

During the live stream, Grant and Josh discuss:

How many events an event planner will typically manage in the course of a year
An insider view of how events approach the decision to cancel or postpone
The likelihood of rescheduling and postponing events that are further out than 1-2 months
Adapting to fast-changing circumstances in the midst of unprecedented times
Placing a high value on safety
Adjusting accordingly to accommodate travel bands
Determining which events are able to be converted to virtual experiences
Just because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital space
Organizations being pushed to create a more interactive experience whether it’s in-person or virtual
How do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?
Staying connected throughout the year by using virtual learning options
Finding opportunity amidst the storm
Speakers who serve in times of crisis will stand out when normalcy returns
Exploring alternative options to speaking on stage when events get canceled or moved
Focus on creating value here in the now and pausing on selling future bookings
Prioritizing relationships is the most strategic things speakers can do
Partner with event planners now to help them amidst the chaos
How current social distancing will swing back and create a visceral need for in-person events
The aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streams
And more

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