The Speaker Lab Podcast3 Apr 2020

How Speakers Can Diversify Their Business With Carrie Wilkerson

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.

During the live stream, Grant and Carrie discuss:

Starting her brand as “The Barefoot Executive"
Self-isolating with teenagers in Texas
Why worry won’t do you a bit of good
Prioritizing daily communication with your audience
Marketing with empathy and not appearing tone-deaf
Creating leverage in your business to create a “stage” in different ways
Teach a masterclass on your area of expertise
Provide mentoring to a few clients to coach through a specific process
Create the infrastructure for a membership program (>1000 email list subscribers)
Do not stop your marketing
Using the tools you have to deliver value to your audience
Asking the question: How can I serve your people from a distance?
Don’t wait for fancy tools to create value for your audience
Virtual keynoting and reimagined virtual conference for 50,000 people
Suit up and show up every day
Make the most of the opportunities you have
If you stop your marketing now and disappear, you’ll be forgotten
Stay in healthy communication with both colleagues and clients
It’s time to build your email list and stay in connection with them
Why you can’t rely on social media and paid advertising alone
How to go get some paid contracts
Learn something new while you’re stuck at home
Stay away from the fridge and stay in your speaker clothes
Practice your material and test new stuff on Facebook Live
Take care of yourself. Your image is your business.
Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.
Set goals for each day and establish minimum expectations
Don’t be ashamed to get help. This crisis is not your fault.
Small businesses are what keep the country going.
And more

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