The Speaker Lab Podcast19 Nov 2024

How to Build A Content-Driven Speaking Business with Nathan Barry

“I think of the definition of a creator as someone who sets out to make original work, to educate, inspire, or entertain other people.”

There are plenty of simple ways to grow as a speaker, but becoming a creator is one of the easiest ways to expand your speaking business and book more paid gigs!

The term "creator" is used frequently (and sometimes negatively), but here's the reality: if you're a speaker, you are already creating content. The next step is to learn how to use and repurpose that content across multiple platforms and channels to grow your audience and build your brand.

This week, we're chatting with someone who has helped millions of people create and share their content — Nathan Barry. Nathan is the creator of Kit (formerly known as ConvertKit), the world's largest email-first operating system for creators.

Nathan is here to talk about how to build an audience through creating compelling and engaging content, as well as some practical tips on how to grow, automate, and segment your email list. Ultimately, building a content-driven speaking business can be a huge win for you and your speaking career, and Nathan is breaking down exactly how to do that.

You’ll learn:

The difference (and value) of automation & segmentation.
How owning an email audience can help land gigs
Why building an email list can only benefit you
How to cater your content to each individual
Why you still need to create an impressive demo video
Why your interests matter to your audience
And so much more!

“Don’t try to do everything.”

Episode Resources:

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