The Speaker Lab Podcast1 Apr 2025

How to Navigate Changes In the Speaking Industry with Shawn Hanks

“The speaking industry is one that has been around for generations…And it has survived wars, depressions, recessions, 9/11, pandemics, and it’s not going anywhere.”

Navigating the speaking industry can seem daunting with its ever-shifting trends and economic uncertainties. So this week, drawing from his extensive experience in the field, Shawn Hanks offers his seasoned perspective on how speakers can thrive amidst these changes.

Shawn discusses the current optimism in the event market despite past economic caution as a result of the pandemic. Event planners are investing wisely in speakers who offer real strategic solutions, not just entertainment. This reinforces the importance of aligning speaking content with what organizations seek. The episode also highlights the enduring value of live events. While virtual events gained traction, they haven't supplanted the critical face-to-face human interaction that live gatherings offer.

Additionally, Shawn advises speakers to balance staying current with trends like AI, without losing sight of timeless topics such as leadership or innovation. Authenticity remains crucial—chasing trends for the sake of visibility may backfire, but sticking to your core passions ensures long-term success. This adaptability while staying true to your message is key to maintaining a successful speaking career. For speakers, whether new or seasoned, Shawn's insights offer guidance on crafting a fulfilling and enduring career in the speaking industry!

You’ll learn:

The nature of public speaking
The state of the speaking industry
Growth and trends in the speaking industry for 2025
How economic considerations impact speakers
The future of the speaking industry
Content evolution for speakers
And much, much more!

“Event planners aren’t booking a speaker, they are solving a problem and the speaker is the avenue to solve that problem.”

Episode Resources

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