The Speaker Lab Podcast12 Aug 2025

How to Share Your Story with Purpose with Bill Blankschaen

“If your heart is genuinely how do I care about people by doing what I love to do, if that’s the driver of it, I don’t see how you can not end up in a place that is rewarding, fulfilling, and doing something that makes the world a better place.”

Ever wonder if your story is worth sharing or how to even start turning your experience into a book, speech, or brand? In this episode of The Speaker Lab, Grant Baldwin chats with Bill Blankschaen, founder of Story Builders, for an honest look at what makes a story truly impactful.

Bill’s approach is all about clarity and service. He urges aspiring speakers and authors to ask what the one thing they want their audiences to remember. If they’re unsure about that, their message probably needs fine-tuning. Importantly, Bill reminds us that while your story is about you, it’s meant for others. The value lies in helping your audience solve real problems or see themselves in your journey.

Grant and Bill also unpack practical tips and frameworks for how to test if your story is more than a personal anecdote, why defining your audience is crucial, and how to avoid overwhelm from too many tempting opportunities. If you’ve struggled with self-doubt or aren’t sure where to start, this episode is a pep talk and a toolkit rolled into one. Listen in for real-world advice on making your story stick and building an authentic platform around it!

You’ll learn:

Storytelling and its role in thought leadership
Evaluating the value and viability of your story
The SPEAK framework
Sustaining passion behind your message
Connecting through reliability, not novelty
Adding value rather than outdoing competition
Developing intellectual property from foundational ideas
Choosing the right medium for your message
The role of mindset in success
And much, much more!

“Your story may be about you, but your story ultimately isn’t for you, it needs to serve a greater purpose to help more people.”

Episode Resources

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(650)

How to Make Decisions That Stick with Julian V. Taylor

"I made a decision in my head, I'm going to America. I'm going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision was massive....

1 Okt 40min

The 85% of Your Speaking Business Nobody Talks About

"The famine is not caused by the famine. The famine is caused by what you did not do during the feast." Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin pulls up a chair for another...

22 Sep 28min

Why Charging More Actually Gets You Booked More

"Undercharging is not humility. It is a positioning problem and oftentimes a confidence problem. And that confidence problem is wearing a humble costume." Welcome back to The Speaker Lab Podcast! In t...

15 Sep 32min

How to Build the Speaking Business You Actually Want with Carlos Hidalgo

"And I realized I had bought into someone else's definition of what success looked like and even career path. And I find that so many people do that. And so we're living a life that someone else desig...

8 Sep 33min

How to Get Booked When You Don't Have a Track Record with Bill Englehaupt

“Constancy of purpose says we're in, we're locked, we're going until we get to a point where we have sufficient data or an understanding of what we're doing that we need to make a change.”Welcome back...

1 Sep 33min

Finding the Audience That Actually Needs Your Message with Robin Blair

“You can't get through it if it's not real.”Welcome back to The Speaker Lab Podcast! In this alumni speaker connection episode, Dan sits down with Robin Blair — an ordained minister, award-winning spe...

25 Aug 25min

The No's Don't Get a Vote with Marcus Dove

"And so I'm sending out the emails, I'm doing the work, I'm following the process, and I'm not really getting any responses. And so by the end of the day, I'm like, well, am I doing this right? Or, yo...

18 Aug 28min

You Don't Need a Superpower, You Need a System with Amy LaBelle

"You do not need a superpower. You simply need a system that gets you one step at a time, one day at a time, toward your goal." Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight fe...

6 Aug 38min