Beyond Innovation: Geoffrey Moore on Leadership, Value, and the Next Era of Competitive Advantage

As competitive advantage becomes harder to sustain, the challenge facing leaders is no longer simply how to drive innovation, but how to recognize where new value is emerging and deliver it to customers at scale. In this episode of Bold Agendas, Mimi Brooks is joined by returning guest Geoffrey Moore to explore how the sources of value are shifting and what organizations must do to compete in the next era of business. Geoffrey is an internationally recognized author, advisor, and venture partner, and one of the most influential thinkers on innovation strategy and market development. Together, Mimi and Geoffrey discuss why the only value that ultimately matters is the value customers experience. They look at how AI and other emerging technologies are reshaping the value chain and making speed of response a defining dimension of competitive advantage. They also consider why, for many organizations, the greatest challenge lies not in generating new ideas but in carrying innovation beyond the idea stage and delivering it at scale. Drawing on the Zone to Win framework, they examine how leaders can distinguish between infrastructure, operating model, and business model change. They also discuss why genuine transformation depends on sustained executive leadership and a clear sense of purpose, and what effective organizational change management requires when value must flow across silos. They close with how boards and leadership teams can prepare for organizations in which people and intelligent agents work side by side, and what that may require of leadership and management in the years ahead. To learn more about Geoffrey's work, follow his blog on LinkedIn, where he writes regularly on Zone to Win, The Infinite Staircase, and many of the ideas discussed in this episode. You can find all of Geoffrey's books on his website. 00:00 – Introduction: Leadership, Value, and the Next Era of Competitive Advantage 03:42 – How AI Is Reshaping the Value Chain 05:08 – Time to Value: An Overlooked Dimension of Competitive Advantage 07:06 – Starting with the Customer Experience 09:45 – From Incubation to Scale: Where Innovation Stalls 11:55 – Revisiting the Four Zones 13:42 – Crossing the Chasm Inside the Enterprise 14:47 – What Transformation Really Means 17:19 – Why Transformation Requires CEO Commitment 20:39 – Leading with Purpose and the Voice of the Customer 25:16 – Orchestrating Change at Scale 27:54 – Three Types of Change: Infrastructure, Operating Model, and Business Model 33:03 – From Silos to End-to-End Value Delivery 34:44 – The Use Case Manager: Connecting Value Across the Organization 40:37 – Why Command-and-Control Cultures Struggle with Disruption 43:05 – Leading Responsibly: AI and Society 48:25 – The Questions Boards Should Be Asking 52:19 – Managing Organizations of People and Agents 55:53 – Rethinking Apprenticeship for the AI Era 59:24 – Where to Find Geoffrey's Work