Arun Jain reflects on Design Thinking journey - Celebrating 12th Anniversary of FT8012 Design Center
Arun Jain25 Mar 2025

Arun Jain reflects on Design Thinking journey - Celebrating 12th Anniversary of FT8012 Design Center

Design Thinking has transformed from a core iterative process to a rule book for all our products and is at the core of our 8012 FinTech Design Center. This world’s first Transformation Center dedicated to Design Thinking Principles enables co-creation of products that go beyond the expectations of our customers. It is a lab that drives collaborative experiences by making the Design process intellectually stimulating.


Commemorating the 12th Anniversary of 8012 FinTech Design Center, our Chief Designer and Chief Architect, Arun Jain, reflects on the journey in Design Thinking, inspired by Silicon Valley's customer focus. He elucidated Intellect's philosophy of "Designing the Thinking" to achieve high performance for individuals and organisations, introducing the concept of the "Purple House" with its six mind spaces. He further highlighted the application of Design Thinking in creating eMACH.ai, the First Principles Thinking based Most Comprehensive, Composable and Intelligent Open Finance Platform aimed at simplifying banking and reducing costs, and Purple Fabric, an enterprise-grade business impact AI platform utilising vectorised knowledge and agentic systems to deliver accurate business solutions.


Listen to the podcast to gain more insights.

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Episoder(54)

Leveraging design the thinking - Episode 9 - Jain principles of Design Thinking

Leveraging design the thinking - Episode 9 - Jain principles of Design Thinking

In the ninth episode of the "Leveraging Design Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, explores the Jain principles of Design Thinking. He elaborates on five key prin...

4 Sep 20245min

Leveraging design the thinking - Episode 8 - Designing the Mind Space

Leveraging design the thinking - Episode 8 - Designing the Mind Space

In the eighth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, illustrates the concept of perspective and how different individuals can h...

28 Aug 20241min

Leveraging design the thinking - Episode 7 - Organisational Mind Space

Leveraging design the thinking - Episode 7 - Organisational Mind Space

In the seventh episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, explores the significance of organisational mind space in attaining organ...

21 Aug 20243min

Leveraging design the thinking - Episode 6 - Sharing the Goodwill

Leveraging design the thinking - Episode 6 - Sharing the Goodwill

In the sixth episode of the "Sharing the Goodwill" series, Arun Jain, Chairman and Managing Director of Intellect, reflects on a pivotal moment in 1994 when he introduced a formal stock option plan fo...

14 Aug 20243min

Leveraging Design The Thinking - Episode 5 - Importance of Long Term Vision

Leveraging Design The Thinking - Episode 5 - Importance of Long Term Vision

In the fifth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, discusses the significance of having a long-term vision for personal and bu...

8 Aug 202417min

Leveraging Design The Thinking - Episode 4 - Mind Space

Leveraging Design The Thinking - Episode 4 - Mind Space

In the fourth episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, equates the six rooms in the Purple House that Swami explored to mind spac...

26 Jul 20244min

Leveraging Design The Thinking - Episode 3 - Purple House

Leveraging Design The Thinking - Episode 3 - Purple House

In the third episode of the "Leveraging Design The Thinking" series, Arun Jain, Chairman and Managing Director of Intellect, shares various stories and lessons about Design Thinking and problem-solvin...

15 Jul 202428min

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