EP341: Building a PROPA Lifestyle Business in Recruitment - Sophie Booth, Co-Owner, We Are PROPA

In this episode of The Recruiter’s Recruitment Podcast, host Lysha Holmes chats with Sophie Booth, co-founder of We Are PROPA, about recruitment, entrepreneurship, building a business around your life, and why the traditional recruitment model is changing.

Sophie shares her journey into recruitment and the personal circumstances that ultimately led her to launch a business with Sarah Hardy. They discuss the realities of balancing recruitment leadership with life outside work, the importance of flexibility, and why building a “lifestyle business” can be something to be proud of.

Sophie explains how Hardy Booth evolved into We Are PROPA after recognising that property recruitment was where their expertise, clients and passion naturally aligned. She also talks about the thinking behind the rebrand, the PROPA framework — Pursuit, Reality, Options, Pinpoint and Actions — and how it reflects their more strategic approach to recruitment and people consulting.

The conversation also explores the impact of recent changes to tenants’ rights and employment legislation on property businesses, including changing workforce requirements, property management recruitment and the challenges facing independent landlords.

There’s plenty of discussion around why transactional recruitment is becoming less relevant, the value of genuine consultation, attraction, hiring, onboarding and retention, and how recruiters can build deeper relationships with clients.

And, of course, Sophie and Lysha talk about We Are PROPA’s brilliantly entertaining social media content, networking, personal branding and the importance of finding the right people around you when building a business.

🔗 Connect with the guest

Sophie Booth: https://www.linkedin.com/in/sophiepropa/

We Are PROPA: https://www.wearepropa.com/

🔗 Connect with the host

Lysha Holmes: https://www.linkedin.com/in/lyshaholmesr2r/

Qui Recruitment: https://www.quirecruitment.co.uk/

The Recruiter’s Recruitment Podcast is proud to be part of the Recruitment Podcast Network: https://recruitmentpodcastnetwork.com

Follow the podcast on YouTube, Spotify and Apple Podcasts:

https://www.youtube.com/@therecruitersrecruitmentpod

https://the-recruiters-recruitment-podcast.captivate.fm/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and Atlas, and partnered with Bristow & Hardy and Keybridge IT Solutions.

Our sponsors:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more about Paiger: https://paiger.co/

Atlas - Imagine a recruitment platform that was built from the ground up using the latest in generative AI technology. A platform that combines your favourite 10 tools into one simple UI with perfect integration out of the box. Imagine all your mundane tasks automated. The result? You'll generate 50% more revenue.

Find out more about Atlas: https://recruitwithatlas.com/

Our partners:

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently.

https://www.bristowandhardy.co.uk/

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.

https://www.keybridgeit.com/

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