Stop Chasing Shiny Objects

Stop Chasing Shiny Objects


AI. New marketing tactics. The latest growth hack. Another shiny object.


Businesses keep chasing them—without first deciding where they’re trying to go.


In this episode, I explain why strategy must come before tactics and how the Strategic Game Plan™ creates the context for making the right choices.


It starts with the questions that matter: HOW BIG? WHO to SERVE? What do those chosen customers CRAVE? And HOW will you COMPETE and WIN?


We get into why most businesses struggle to differentiate, why AI should serve your strategy rather than become your strategy, and why obsessing over acquiring new customers can distract you from creating more value with the customers you already have.


Stop chasing what’s new.


Decide where you’re going—and make every move serve the Game Plan.

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Episoder(145)

Stop Overthinking. Start Executing.

Stop Overthinking. Start Executing.

Most businesses don’t have an idea problem. They have a DOING problem.They analyze. They plan. They debate. They wait for certainty.Meanwhile, nothing happens.In this episode, I share lessons from my ...

21 Sep 1h 1min

Why the Hell Should I Choose You?

Why the Hell Should I Choose You?

Why the Hell Should I Choose You?Why the hell should a customer choose you rather than your competitor?If the answer is better quality, better service, great people or competitive prices, you’ve got a...

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🚀 Busting Killer Roadblocks: The Operational Leaps for Unstoppable Scaling

🚀 Busting Killer Roadblocks: The Operational Leaps for Unstoppable Scaling

🔥 Making Audacious Moves ain’t for the faint of heart. In a world that’s risk-averse and stuck in its ways, breaking free from the status quo is a damn struggle. 🎙️ In this episode, Roy shares how h...

24 Aug 17min

🔥 Are Your Policies Killing Loyalty? The Bold Customer Experience Overhaul

🔥 Are Your Policies Killing Loyalty? The Bold Customer Experience Overhaul

Every business has rules. But let’s be real—too often, these policies are just about CONTROL. 🛑 And when a customer hits a wall because of some rigid, nonsensical rule? Boom. Loyalty goes out the win...

10 Aug 19min

Bold & Unheard-Of: The Proven Systems That Scaled a Startup to $1B+ 🚀

Bold & Unheard-Of: The Proven Systems That Scaled a Startup to $1B+ 🚀

💡 Unlock the secrets to BILLION-DOLLAR success with Roy Osing, the strategic CMO who led a startup to ASTRONOMICAL HEIGHTS. 🎙️ “On the Remarkable Marketing Podcast, Roy reveals:▪️ His philosophy of ...

27 Jul 30min

🚀 The $1 Billion Differentiation Blueprint: Stand Out or Die (The Leader’s Playbook)

🚀 The $1 Billion Differentiation Blueprint: Stand Out or Die (The Leader’s Playbook)

🚨 If you can’t DIFFERENTIATE YOURSELF, you’re screwed! 🚨 In a cutthroat world, blending in means you’re already dead. Roy Osing breaks down how he took a startup to $1 BILLION in sales by standing t...

13 Jul 32min

The Leader’s Mindset: Cultivating the Audacious Thinking for Exponential Growth

The Leader’s Mindset: Cultivating the Audacious Thinking for Exponential Growth

🚀🎙️ Exciting new episode of Mindset Mavericks! Jon Coogan chats with Roy Osing, the visionary behind a billion-dollar internet success! 🌐💸 🔹 Uncover audacious secrets for business growth & leader...

29 Jun 1h 8min

Innovate or Fade: The Bold Strategy of Disruption for Lasting Business Impact

Innovate or Fade: The Bold Strategy of Disruption for Lasting Business Impact

🚀🎉 Super excited to share my recent chat with Lisa Levy on Disrupt & Innovate! We spilled the beans on real strategies that scaled a startup to $1B in sales 💰🌟—and all the lessons learned along th...

15 Jun 25min

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