Mikayla Nogueira on Filter Rumours, POV Beauty Secrets, “Mascaragate” & Makeup Hot Takes

Mikayla Nogueira on Filter Rumours, POV Beauty Secrets, “Mascaragate” & Makeup Hot Takes

Mikayla Nogueira is not holding back: “I'm probably considered the most untrustworthy influencer in beauty,” says the 28-year-old self-taught makeup artist, founder and creator with more than 21 million (!!) fans across social media. As POV Beauty debuts at Sephora, we sit down with the TikTok superstar–and the secrets are coming out.


In this episode, you’ll hear about:

  • How years of working at Ulta inspired POV Beauty, and why Mikayla ultimately chose Sephora when both retailers came calling
  • The filter debate that inspired her “Beauty From Every Angle” campaign
  • The wave of one-star reviews that hit before the line officially launched in stores, and how the founder bounced back
  • Why she loves rage bait (yes, really)
  • What happened with the “Mascaragate” cancellation and how she became the face of a L'Oréal mascara in spite of it all
  • The amount of money she spends on makeup a month–despite being sent mountains of free product in PR
  • Her thoughts on this year's foundation reformulations, and why Mikayla’s stockpiling talc-based powders
  • A teaser of what she’s cooking up next for POV Beauty - what she says is going to be their biggest launch yet
  • Plus, stay tuned to the end for a fun round of rapid fire to find out the one skincare product she’d panic-buy if it were suddenly discontinued

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya

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