135. Never Have I Ever: The Brand Strategy Edition
Maybe there isn't one RIGHT way to do brand strategy. But there is a WRONG way. In this episode I share 7 things I would never do when creating a brand strategy for a client based on my 25+ years of e...
18 Sep 24min
134. Start Getting Paid for Strategy, Today
People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure ho...
26 Aug 14min
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which desig...
17 Aug 53min
132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...
26 Jun 18min
131. Are You in a Race to the Bottom?
Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...
19 Jun 18min
130. It's Time to Ditch Mission, Vision and Values
"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...
9 Jun 24min
129. Why You Need a Brenemy - The Villain Strategy
The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...
3 Jun 17min
