Thinking the Unthinkable with Nik Gowing7 Okt

Reporting Climate: The Urgent Fight Against Misinformation with Marek Pruszewicz

How can we successfully communicate the full scale of the climate crisis when traditional media is pulling back? Marek Pruszewicz warns that "if you leave space fallow, it's going to be filled with misinformation, disinformation, denial."

Marek Pruszewicz, Chief Executive of Dialogue Earth, joins Nik Gowing for a direct, candid conversation on Thinking the Unthinkable.

Marek outlines how generic climate messages fail to resonate and why journalism must focus on immediate human impacts, from extreme heat affecting health to school closures and economic disruptions. From empowering indigenous communicators to syndicating fact-based reporting globally, Dialogue Earth is building new models to bridge the gap between science and community reality.

Marek emphasises that "the starting point has to be meeting the audience where it is." By investing in trusted communications, leaders can channel momentum into high-impact solutions, combat fake news, and protect societal stability.

This is a critical discussion on environmental journalism, risk communication, leadership, and why "climate change will be defeated in detail."

📄 Full transcript available on our website.

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Episoder(28)

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