Growing Your Resin Business Through Flower Preservation Workshops

In this episode of the Resin Mastery Podcast, Ian explores how resin artists can supplement their income by offering in-person flower preservation classes. He highlights the growing demand for hands-on learning and shares the success of Milwaukee-based artist Ebony Whitson as an example of how teaching can create new business opportunities. By sharing specialized skills, artists can establish themselves as subject matter experts, build trust with potential clients, attract more flower preservation commissions, and generate additional revenue through the iCoat affiliate program. Ian also introduces iCoat's Learn Flower Preservation Starter Kit, designed to help students get started with the necessary molds and epoxy supplies.

Ian outlines a tiered approach to structuring resin classes to accommodate different skill levels and budgets. Artists can offer an entry-level creative class covering the basics, a core workshop focused on small projects such as coasters, a premium creative experience featuring thicker pours and food-safe items, and advanced specialist training in flower preservation techniques such as layering and bubble removal. He emphasizes the importance of finding a suitable teaching space where projects can remain undisturbed for 24–48 hours while the resin cures. Providing starter kits can also encourage students to continue creating at home, potentially generating additional sales and affiliate commissions. Ian encourages artists to use classes as both an educational service and a marketing opportunity to grow their businesses.

To illustrate the potential of these opportunities, Ian celebrates Ebony Whitson’s appearance on Project Pitch It, a television show that received a local Emmy Award nomination, where she won prize money for her work. He encourages resin artists to capitalize on the growing flower preservation market, particularly in the wedding and memorial sectors, by developing classes that diversify their income and strengthen their professional reputation. Ian also invites artists who need guidance with planning or marketing their classes to contact him at ian@icoatproducts.com. Ultimately, the episode highlights how combining education, creative experiences, and affiliate partnerships can help resin artists expand their reach and build more sustainable businesses.

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