Alex Pratt: ICE moves to Barcelona
NEXT.io Podcast17 Aug 2023

Alex Pratt: ICE moves to Barcelona

🎙 Podcast #151 with Pierre Lindh and Alex Pratt, Marketing Director - Clarion Events 🚨 Dive into another riveting episode of the iGaming NEXT podcast! This time, Pierre Lindh sits down with Alex Pratt, Marketing Director at Clarion Events, to dissect the recent shifts and trends in the iGaming event landscape. 🎧 Throughout this episode, Alex offers a behind-the-scenes look at the decisions driving Clarion's event relocations, the rationale behind reducing events post-COVID, and the metrics that matter in the iGaming event space. He also touches upon the significance of the NPS score and the broader vision of Clarion Events. 🔥 ⏰Timestamps: 00:00 - ICE Moving from London to Barcelona: The Strategy 05:30 - SBC's Reaction to Clarion’s Move 10:17 - IGBL!VE's Transition from Amsterdam to London 14:04 - The Significance of the NPS Score 16:25 - Clarion's Post-COVID Event Strategy 19:32 - The Vision Behind Clarion's Event Relocations 21:10 - The Future of iGaming Events 22:11 - Alex's Predictions for the Next Decade Join Pierre and Alex for a deep dive into the world of iGaming events. Their candid conversation promises to enlighten listeners about the industry's evolving dynamics and the future of iGaming events. 💼ABOUT Alex Pratt: Alex Pratt is Managing Director of Clarion Gaming where he oversees their portfolio of market-leading b2b events and digital products including the world’s largest gaming exhibition ICE and iGamingBusiness.com which attracts over a million users a year. Alex joined Clarion through the acquisition of iGaming Business which he built from a single print magazine to a portfolio of multiple publishing and digital products as well as the leading affiliate events for the gaming market, iGB Affiliate. Although he lives and breathes gaming he also set up the digital marketing division at Clarion Events through the acquisitions of Affiliate Summit and Traffic & Conversion Summit. 🔔 Don't forget to hit the like button, drop a comment, and subscribe to the iGaming NEXT channel for unparalleled insights and in-depth interviews with the industry's leaders! _____ This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, Co-Founder/MD at iGaming NEXT, and is brought to you by: Pragmatic Play – Industry-leading content provider.

Episoder(468)

Pierre Lindh #51 - Julian Buhagiar (Evolution acquisition of Big Time Gaming - Hit or miss?)

Pierre Lindh #51 - Julian Buhagiar (Evolution acquisition of Big Time Gaming - Hit or miss?)

✌️Pierre’s iGaming NEXT Podcast main sponsor is Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5. This podcast is also sponsored by Kalamba & Bitcasino 🧐Julian is co-founder of RB Capital. He is an investor & board director to multiple ventures in the gaming, fintech & music industries. He has managed investments, M&As and exits to date in excess of $500m.

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Karolina Pelc #3 - Gustaf Hagman, Group CEO, Leo Vegas Group & Robin Ramm - Ericson, Ex CXO and Chairman of the Board, Leo Vegas Group

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Pierre Lindh #49 Daniel Graetzer, Carousel Group, Founder & CEO (The emerging US online gambling market)

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5 Apr 20211h 15min

Pierre Lindh #48 - Nico Jansen, CEO & Founder, Bet IT Best (The iGaming industry in 3 years)

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Heidi Lofthus #1 - Ken Weary, VP, Operations, Hotjar (Remote working, All or Nothing)

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25 Mar 202153min

Pierre Lindh #47 Part 2 - James King, Director of sales, GIG (media, marketing and events)

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19 Mar 20211h 18min

Pierre Lindh #47 Part 1 - James King, Director of sales, GIG (regulation, generating leads without events, the importance of ESG, and how to eliminate stigmatisation of the industry)

Pierre Lindh #47 Part 1 - James King, Director of sales, GIG (regulation, generating leads without events, the importance of ESG, and how to eliminate stigmatisation of the industry)

At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experience in sales from the front line through to Group Sales Director (Clarion Gaming) leading all aspects of sales excellence driving revenue growth initiatives globally. He has successfully led and managed sales teams of varying report sizes across a mixture of businesses ranging from events through to publishing and digital with focusses on b2b technology (software), operations, and media within iGaming.

18 Mar 20211h 4min

Pierre Lindh #46 - Andy Fahey, Global Esports Lead, PwC (Is Esports a bubble?)

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Andy is PwC’s esports industry leader across their global network. Andy helps organizations navigate through a fast-growing, global, emerging market; providing insights and expertise across a complex ecosystem. With 19+ years of experience at PwC UK, across a wide range of industries, and leading the global firm's activity in the esports sector for the last 4 years. Andy built an extensive external network, across teams, leagues, publishers, organizers, platforms, and brands. Having worked closely with many esports organizations helping them develop strategies to improve global reach, brand awareness, and meet growth targets; as well as help with capital raises.

11 Mar 202142min

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