Alex Pratt: ICE moves to Barcelona

🎙 Podcast #151 with Pierre Lindh and Alex Pratt, Marketing Director - Clarion Events 🚨 Dive into another riveting episode of the iGaming NEXT podcast! This time, Pierre Lindh sits down with Alex Pratt, Marketing Director at Clarion Events, to dissect the recent shifts and trends in the iGaming event landscape. 🎧 Throughout this episode, Alex offers a behind-the-scenes look at the decisions driving Clarion's event relocations, the rationale behind reducing events post-COVID, and the metrics that matter in the iGaming event space. He also touches upon the significance of the NPS score and the broader vision of Clarion Events. 🔥 ⏰Timestamps: 00:00 - ICE Moving from London to Barcelona: The Strategy 05:30 - SBC's Reaction to Clarion’s Move 10:17 - IGBL!VE's Transition from Amsterdam to London 14:04 - The Significance of the NPS Score 16:25 - Clarion's Post-COVID Event Strategy 19:32 - The Vision Behind Clarion's Event Relocations 21:10 - The Future of iGaming Events 22:11 - Alex's Predictions for the Next Decade Join Pierre and Alex for a deep dive into the world of iGaming events. Their candid conversation promises to enlighten listeners about the industry's evolving dynamics and the future of iGaming events. 💼ABOUT Alex Pratt: Alex Pratt is Managing Director of Clarion Gaming where he oversees their portfolio of market-leading b2b events and digital products including the world’s largest gaming exhibition ICE and iGamingBusiness.com which attracts over a million users a year. Alex joined Clarion through the acquisition of iGaming Business which he built from a single print magazine to a portfolio of multiple publishing and digital products as well as the leading affiliate events for the gaming market, iGB Affiliate. Although he lives and breathes gaming he also set up the digital marketing division at Clarion Events through the acquisitions of Affiliate Summit and Traffic & Conversion Summit. 🔔 Don't forget to hit the like button, drop a comment, and subscribe to the iGaming NEXT channel for unparalleled insights and in-depth interviews with the industry's leaders! _____ This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, Co-Founder/MD at iGaming NEXT, and is brought to you by: Pragmatic Play – Industry-leading content provider.