How a Full-Time Teacher Built a Nearly $1M App Business

How a Full-Time Teacher Built a Nearly $1M App Business

What if you could build a nearly $1 MILLION app business while working a full-time job?

In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS app, Shot Pattern, all while balancing teaching, coaching, and app development.

We'll dive into the growth strategies behind his success, including ugly ads that drive results, paywall experiments that improve conversions, and the lessons he's learned building and monetizing mobile apps.

From testing different ad creatives to optimizing subscription paywalls, we'll explore what actually moves the needle when you're growing an app business without a massive team or budget.

If you're an indie app developer, solo founder, or building an app alongside your 9-to-5, this is a must-watch!

You will discover:

✅ How a full-time teacher built a nearly $1M app business

✅ Why simple, "ugly" ads can outperform polished creatives

✅ How to experiment with different ad concepts to find what converts

✅ Paywall experiments and strategies for improving subscription conversions

✅ Common mistakes indie app founders should avoid when testing ads and paywalls

✅ Practical growth and monetization strategies you can apply to your own app

Learn More:

https://www.linkedin.com/in/eric-duffett/

https://shotpattern.app/

🚀 Need help growing your app?

App Masters:

https://www.appmasters.com

You can also watch this video here:

https://youtube.com/live/NE4EcybP1d0

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The app growth playbook is changing fast.

AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.

Download it free from the link below:

https://bit.ly/4uvoHGM

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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