Mike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of Directors

Mike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of Directors

Join us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons he's learned throughout his career. Tune in to gain valuable career development tips for CMOs and uncover the secrets to driving business success through marketing.Stream new podcast episodes at https://destinationcmo.com/Follow Mike on LinkedIn:  https://www.linkedin.com/in/milinton/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO

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Episoder(69)

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down wit...

7 Nov 202330min

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to ...

31 Okt 202333min

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up nex...

24 Okt 202326min

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, ...

17 Okt 202332min

 ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If y...

10 Okt 202329min

Shahar Sorek (Overwolf) -  Setting yourself up for marketing success

Shahar Sorek (Overwolf) - Setting yourself up for marketing success

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology indust...

3 Okt 202343min

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episod...

26 Sep 202335min

 Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and he...

19 Sep 202334min

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