Passionate & Prosperous with Stacey Brass-Russell28 Okt

246: How Live Events Create Clients (Behind the Scenes of P&P Live)

Live events are still one of the best ways to create clients, and nothing can change my mind about that. When people get to experience your work, whether in a virtual room or an in-person one, they get a real taste of how you can help them, and they come to know, love and trust you faster than any other way.

And right now, when so many people in the online coaching and business world are saying high-ticket offers aren’t selling, launches aren’t converting, and nobody wants to be sold to from the stage, I’m here to tell you what’s actually happening in my business. I just wrapped my fifth Passionate & Prosperous LIVE!, my annual two-day, in-person event in NYC, and I’m taking you behind the scenes of putting it on and how I’ve used virtual and in-person events from the very beginning of my business.

In this episode, I’m breaking down the thinking behind the content I create for my events, why I pour so much into making every one of them an exceptional experience, and the real numbers from this year.

Listen to learn more about:

What goes into creating an event that converts, from the content and the offers to who’s in the room
Why the promise of your event has to line up with what you deliver when people work with you
How an experience can move someone from doubting what’s possible to believing they can do it
How events fit into your client journey, and the purpose they serve
Why curating every detail (down to the seating and the playlist) is part of how people feel seen and heard
How to make an offer that feels like a service instead of a pitch
What happened when I made two offers in the same room, and more than half of the people who weren’t already my clients booked a call

If your work is something people need to experience before they know what they’re investing in, this one is for you.

Take the free Your Genius Edge Diagnostic: Answer 12 questions and get a customized result: the phase your business is in and three things to focus on right now. https://www.staceybrassrussell.com/your-genius-edge-diagnostic/?source=podcast

Ready to talk about working together? Book a call with me to talk about one-on-one coaching, the Passionate & Prosperous Academy, or my new Your Genius Edge Mentormind: https://my.timetrade.com/book/DFGVN

Looking for free support right now? There’s a whole resources page on my website: https://www.staceybrassrussell.com/resources

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